{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While the majority of high-end brand names drive direct exposure via social media marketing, star partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and does not provide celebrities fr

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